Book Review: “The Science of Sexy” by Bradley Bayou

Thursday, January 6th, 2011 at 6:50 am

I’ve always considered science a pretty sexy thing.

Then again, I’m a bit of a nerd.

Lab coat and glasses and all that.

But that’s not what Bradley Bayou’s talking about in his The Science of Sexy. No, Bayou is interested in teaching YOU (and ME?) how to dress “sexy”.

**Interjection: Just thought of President Obama’s claim last year that insulation is sexy–and am envisioning someone dressed in insulation. Yeah, not quite.**

Bayou suggests that “sexy” is really all about symmetry and giving the illusion of an hourglass figure. His “science” is simply a collection of tips to help you dress YOUR body (or MINE?) to make it appear “hourglass-like”.

For an (admittedly soft) scientist like myself, I find Bayou’s “science” a bit mushy. The “science” in this book consists of measuring your shoulders, bust, waist, and hips and using those measurements to match you into one of four basic body shapes. Then, using a chart reminiscent of the size charts for pantyhose, you determine which “color” you are (12 different height/weight combinations). Having done this, you can now go to your “fitting room”, one of 12 chapters, which will give you hints and tips for dressing your unique figure.

The basic premise of the book isn’t bad. I agree with the whole symmetry and balance thing. I understand the hourglass illusion thing.

But is it really worth a whole book?

I’m not sure.

Since I’m only one woman, it just so happens that exactly four pages of this book directly applied to me–pages 246-249 for the “tall, medium hourglass.” These pages told me pretty much what I’ve already learned. I have a pretty decent body and my trick is to not cover up or de-emphasize my waist (and to not overemphasize my boobs, but that’s another story altogether). One new piece of information I learned from this book? I learned that apparently Bayou “thinks of [me] as a tall Play.boy bunny.” Marvelous. I’m ecstatic. (He did, thankfully, qualify that that doesn’t mean I have to or should dress like one. Whew–that’s a real load off my shoulders!)

Anyway, in order to more accurately assess the value of this book for those who may not be blessed (or cursed) with the body of a bunny, I took some measurements from willing guinea pigs (my mother, my sister, two brothers, and a slightly less willing father) and took a look at how they should dress in order to be “sexy.”

My little sister pretty much disagreed with everything Bayou said about her figure–but I couldn’t decide whether that’s because his recommendations were bad or because Grace is a teenager who’s into the “counter-cultural” thing (by which I mean into fitting in with her group of friends who refuse to let anyone but one another define them.)

Mom felt that the recommendations given for her body shape were just flat out wrong. They didn’t correspond with what she had experimentally found to be flattering in the past. So she started leafing through the book until she found some recommendations that were similar to what she finds flattering to her body type. She explained her problem to me and asked that I re-measure her. I did–and lo and behold, we’d classified her wrong!

The tricky thing about Bayou’s classification system is that the difference between a triangle shape and an hourglass shape or an inverted triangle and an hourglass is a 5% difference. Which for Menter women, at any rate is a difference of less than 2 inches. So if you get measured incorrectly, it can really throw off your readings.

Once we got Mom classified properly (as an average height, medium build, inverted triangle), the recommendations were spot on.

My brothers and Dad all ended up as “Tall Plus Inverted Triangles” (imagine that!) They were quite disappointed t not have breasts, since Bayou counseled those with their body shape that “Another blessing is that if you have breasts to play up, you can create cleavage to help create a sexy look.” Which began an interesting discussion of who had the bigger man-boobs. But I (and they) digress.

From my family’s perusal of this book, it seems a fairly sound system–as long as you do your measurements and calculations right. (For those of you who don’t remember percentages, to determine whether something is within 5% of your waist measurement, multiply your waist measurement by .95 to get the lower limit and by 1.05 to get the upper limit. If your waist is 40 inches, this’ll be 40x.95=38 and 40×1.05=42.)

Of course, even at the fairly low Amazon price of $11.90, I think this book’s a bit pricey considering that you’ll get about 60 pages of reading (20 pages at the beginning which basically say “I know what I’m talking about, I dress famous people” and 40 more that give general fashion strategies). Only four pages will directly apply to you.

So while this might be a worthwhile book to check out of the library and spend a max hour perusing, it’s probably not worth buying.


Rating: 2 stars
Category:Fashion
Synopsis:Figure out your custom “shape” and read recommendations for making you look sexy (in other words, hourglass-like)
Recommendation: The recommendations aren’t bad, but I certainly wouldn’t buy a book for 4 measly pages of pointers.


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